RTIH reviews this week’s coolest pieces of retail tech – Retail Technology Innovation Hub
Crypto.com Arena and Amazon
Crypto.com Arena in Los Angeles is gearing up to launch two new take-out locations powered by Amazon’s Just Walk Out technology.
Visitors will have the flexibility to pick up what they want without having to stop at the checkout when shopping at Bud Light Seltzer Market and Michelob Ultra Market, located in the main concourse between sections 105 and 108.
Stores debut in October in time for NHL and NBA preseason games.
To enter, customers insert their credit card at the entrance doors and begin shopping. When they select food and drink, Just Walk Out technology determines what they take or return from the shelves.
After they exit, the credit card will be charged for the items they took.
Made.com and Pinterest
Furniture and homewares retailer Made.com has launched its first Idea Ads with Paid Partnership campaign on Pinterest, making it the first brand to do so in the UK.
To support its Never Ordinary campaign, the company’s collaboration with two creators on the platform (Kerry Lockwood and Little Big Bell) aims to inspire Pinners to style unique spaces in their homes with bright and colorful touches.
Pinterest recently launched Idea Ads with Paid Partnership to allow businesses to collaborate with a creator to produce “immersive and interactive branded content comprised of images and video to tell a story and inspire the creator’s audience to action” .
It also offers businesses the ability to scale collaborative content beyond the creator’s audience by promoting it to their target audience and measuring performance on Pinterest’s advertising platform.
Prada has announced the release of its fifth Timecapsule NFT collection, which is tied to both a gender-neutral physical product and a gifted NFT.
The drop follows four Timecapsule NFT drops, all of which the company says lead to immediate sales.
A key element of the design of the latest Timecapsule shirt is the recycled fabric from the Prada archives it is made from.
This shirt, number 34 from the Timecapsule collection, features the calendar month of October.
Deliveroo has opened its first physical grocery store in partnership with Morrisons.
The Deliveroo Hop store on New Oxford Street in London will allow customers to order from digital kiosks or the Deliveroo app, for quick pick-up.
It also functions as a dark store for Deliveroo’s quick grocery offering, Deliveroo Hop.
“We are opening our doors and welcoming commuters, local residents, visitors and day trippers to our first street food shop in the UK,” says Eric French, COO at Deliveroo.
“Our New Oxford Street store promises a new way of shopping for our customers, giving them even more flexibility and choice and should help energize the local area, with nearly two-thirds of shoppers saying they will visit other stores nearby when they come to shop. with Deliveroo.
Printemps, a retailer focused on beauty, fashion, accessories and menswear with 20 department stores in France, invites people to visit its first-ever immersive virtual location in the Metaverse.
It will offer anyone purchasing a product from said store the opportunity to participate in a draw to win NFTs created in collaboration with the artist Romain Froquet.
30 NFTs, exclusive digital works, will be offered to customers via the Arianee platform.
Possession of one also entitles the holder to receive Froquet’s original painting, displayed in the atrium of Printemps Haussmann during the campaign.
Amazon is rolling out a live video shopping feature in India.
The company connects with social media influencers to host live streams during which they can interact with customers and also offer limited time offers.
“With the launch of Amazon Live, we want to make the shopping experience exciting and meaningful for our customers,” says Kishore Thota, Director, Customer Experience and Marketing, Amazon India.
Amazon Live currently hosts live streams in several categories, including electronics, fashion and beauty, and home decor via an app.
Amazon says it will air 15 live streams a day between 10 a.m. and 1 a.m. During its ongoing festive sale, it plans to release over 450 hours of content.