Rocket Mortgage wins first and second place at Super Bowl Ad Meter in the United States
Rocket teased the Super Bowl spots last week with clips featuring Morgan and his grandmother off camera.
Another Highdive spot last year also took top honors. Jeep’s Bill Murray retaliation with “Groundhog Day” Mark 7.01.
Amazon’s Michael B. Jordan-as-Alexa spot, M & M’s “Come Together” and Toyota’s “Upstream” look at Paralympic swimmer Jessica Long round out the top five. Oatly late, who ran for his Super Bowl debut, an advertisement banned in Sweden in 2014, took last place with a rank of 4.04. The “Wow No Cow” ad featured CEO Toni Petersson singing about the dairy-free qualities of his product.
State Farm, which ran its First time The Super Bowl spot – an ad starring Drake and Paul Rudd – entered the Top 10 at No.8, high marks for a first advertiser.